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Tourism is not the answer to restoring the Michigan economy

29/06/2011 11:01



 

Michigan, which has consistently had one of the nation's worst unemployment rates, has boosted its state-funded promotional spending from about $5 million per year in 2005 to $25 million per year now.
The state is in the middle of its largest national advertising buy — spending more than $11 million to splash its "Pure Michigan" message on cable. George Zimmermann, vice president for Travel Michigan, said their research indicates that a dollar spent on out-of-state advertising returns $3.29 cents in tax money alone — and much more for businesses.

"It's a bit of a no-brainer," Zimmerman said. "Tourism is not the answer to restoring the Michigan economy, but we do believe it's one of the answers."
The only other state that comes close to rivaling Washington's cuts during the recession is Connecticut,In the present days many other reputed firms provide basic accounting services if you would like to outsource your exhibitions in hong kong 2011 so you get more advantages like time savings and also cost effective solutions. which essentially eliminated its tourism budget for two years but maintained its staff. Connecticut is now quickly reversing itself, with a new budget for the biennium that starts in July proposing to restore $15 million to the program.
Randy Fiveash,No matter what kind of dress you like, you can have a look at Herve Leger discount herve leger dress china. Ladies who love beauty may choose the bandage dress; you will find what you are looking for is in Herve Leger Sale. Connecticut's tourism division director, said the industry there has been limping along and struggling to stay competitive
"We know we lost market share," Fiveash said.
To fill its void, Washington's tourism industry has established a new organization to promote the state. It will take over some state assets — such as the tourism website — but is still trying to identify a way to steadily fund a marketing campaign.
The group has raised more than $300,000, said Kim Bennett, president and CEO of the Vancouver Regional Tourism Office in southwest Washington. She would like to see a minimum of $15 million.
"We cannot continue to operate and be competitive with other states without appropriate funding,As an important part in modern company system, the hong kong taxation representative litigation not only makes up for the defects of the company administration structure and other inefficient remedies." Bennett said. "Everyone who is selling a good or a service or a destination, you have to get out and market. Your competitors are out there marketing."
Washington's tourism industry is the state's fourth largest, and visitors to the state spent some $15.2 billion in 2010, according to state figures.






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